July 2016 - Boss Creative

How to Integrate Content Marketing into the Buyer’s Journey

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Content creation and marketing can be useful for a variety of reasons: it can help with SEO (search engine optimization) and should provide value to your customers. If ill-managed, content can be nothing but a distraction from your company’s purpose, but when used properly content can speak to your potential customers through every stage of their buying process, resulting in a completed sale or even repeat business. When developing your content strategy, make sure you have an adequate understanding of what the buyer’s journey is so you can direct appropriate content to your customers through each stage. The Content Marketing…

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