shutterstock_252720625

How to Boost the Value of Your Website With PPC

Posted by | Blog, Digital Marketing, Uncategorized | No Comments

PPC (pay-per-click) is one of the most valuable forms of online advertising. With its flexible platform you can choose your budget, target audience and ad design. Your consumers are online so you must have a digital advertising strategy that caters to them at all times. Otherwise, your company is liable to get lost in all the noise. PPC is capable of adding tremendous value to your ecommerce business. Here are some of the ways it does this: Traffic & Revenue. Make sure you are utilizing different revenue streams in the event that one starts underperforming. Don’t just rely on SEO. Organic search…

Read More
shutterstock_257951033

Twitter’s New Algorithm Shakes Up ‘Real Time’ Sharing

Posted by | Blog, Digital Marketing | No Comments

It’s official: Twitter is 10 years old. And in honor of this triumphant social exploit, Twitter made some changes to its feed. Up until this point, Twitter has been all about posting in real-time. It’s accomplished this by sharing the most recent content first. For social marketers, the challenge has been posting the right content at the right time. Now, Twitter will function in a way that is comparable to Facebook. This means that it will show relevant and popular content first, regardless of when it’s posted. The goal is to make Twitter’s feed more interesting and significant. However, marketers…

Read More
shutterstock_381227806

How to Create a Beautifully Engaging Call to Action

Posted by | Blog, Branding, Digital Marketing | No Comments

Content is great, but not worth much if you aren’t encouraging your readers to take a specific action. Content is the vehicle to take your customers from one place to another, but eventually you’ll have to drop them off… what actions do you expect them to take when that time comes?  Your CTA (i.e call to action) should dictate specific direction; it should result in conversions (new customers, newsletter subscribers, brand ambassadors, etc.) We may think our call-to-action is clear but this isn’t always the case. Deliver clarity by providing a specific direction. Here are four ways to create an engaging call-to-action:…

Read More
shutterstock_259417505

Solving the “No Website” Problem

Posted by | Blog, Digital Media | No Comments

While 2016 is already introducing even more technological advancements, some small business owners are still stuck in the past. They do not have a viable website or landing page in the online sphere. This can prove to be quite problematic considering the world is going digital and consumers are choosing to shop online instead of their brick-and-mortar components. So, what are some of the reasons business owners are choosing the “opt-out” option when it comes to their website? And how can we change this dynamic? Check out the following graph from Clutch, a B2B research firm based out of Washington…

Read More
shutterstock_244313248

Swarovski Wins with Social Media Fueled Word-of-Mouth Marketing

Posted by | Blog, Digital Marketing | No Comments

Traditional Word of Mouth marketing has long been heralded as the most effective form of marketing. After all, what better way to drive new business to your product/service than your loyal and satisfied customers spreading the good word? However, with the adaptation to new digital strategies, the otherwise consistent form of Word-of-Mouth marketing is taking a new approach. It’s becoming digital. Swarovski Jewelry knows first hand that the most effective way to drive business is to have loyal customers advocating on your behalf. Swarovski was able to expand their reach to an even larger group of consumers by taking their…

Read More
web design

The Top 6 Best Web Design Trends of 2016

Posted by | Blog, Graphic Design | No Comments

Your company’s website is often the consumer’s first impression of your brand so it’s important that it reflects your brand and your company in the best way possible. Today’s top design trends are making user experience better than ever. Here are the 6 best web design trends of 2016. Artificial Intelligence. Not sure what artificial intelligence is? I’ll give you a hint: Siri. With the oncoming digital movement, companies are reverting to human-like, robotic interactions to sustain lots of customer activity with the intention of improving user experience. Diversity. Have you ever watched a large tech company reveal some new, amazing…

Read More
shutterstock_251616610

Organic SEO or PPC: Which is Best for Business?

Posted by | Blog, Digital Marketing | No Comments

There’s no doubt that Google knows exactly what it’s doing in the online advertising world– they are renowned experts in this field. Google is a great asset for business owners looking to market their products/services online. Yet you may be wondering which online advertising route would be the best strategy for your business?  We’ll look at Google’s top advertising strategies and discuss the pros and cons, beginning with Organic SEO. Organic SEO Organic SEO (i.e search engine optimization) is a tool that allows business owners to use certain keywords, relative to their business, to place higher in Google’s organic search….

Read More
shutterstock_95250280

We’re Saying ‘Goodbye’ to The Traditional Business Card

Posted by | Blog, Digital Marketing, Graphic Design | No Comments

In this day and age, nothing seems to stay the same for long. We live in a culture that is fueled by innovation and progress and we are always coming up with ingenious ways to shift the status quo. That’s what MOO, a start-up based out of London, England, is doing for the business card industry. The business card has been fundamentally the same for hundreds of years; in fact, the “business card” was first introduced in 17th century England as a calling card for reputable aristocrats. Additionally, it was used as a tool to announce the arrival of high…

Read More
shutterstock_346221764

7 Digital Marketing Ingredients You Won’t Be Able To Ignore This Year

Posted by | Blog, Digital Marketing | No Comments

One of the wonderful, and sometimes frightening, aspects of technology is it is always changing and improving. This is great news for your business because with improved technology comes even more effective ways to market your business online. The internet has changed so much of how we interact with customers, promote products, advertise, and share content. Similarly, there are certain “ingredients” of digital marketing that you need to be taking full advantage of this year. Start creating content on more than just your blog. Everyone has a blog nowadays; set your business apart by researching and implementing other forms of…

Read More
San Antonio Battles Everybody

Local T-Shirt Company ‘San Antonio Battles Everybody’ Is Taking a Bold Stand Against Bullying

Posted by | Blog, Uncategorized | No Comments

Inspired by a sense of community, San Antonio Battles Everybody, a client of ours, changed the design of their t-shirts to read “San Antonio Battles Bullying”. The wording of the shirt was influenced by David Molak’s tragic death in January of this year after being bullied by others at Alamo Heights high school. Show your support for the anti-bullying movement by purchasing the ‘Zero Tolerance’ T-Shirt from San Antonio Battles Everybody today. A portion of the sales will be donated to the David Molak Foundation. To read the full article click here.

Read More

Does your website outperform your competition?

Turn your website into an inbound marketing machine today! →