Branding Archives - Boss Creative

Three Compelling Stories You Need on Your Website

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How frequently do you make buying decisions based off the data you see on a graph or pie chart? Probably not often. When was the last time you visited a store or restaurant based off the referral of a friend or colleague? Maybe last week. Consumers are encouraged by the stories of other consumers and companies. Stories move us to purchase far more frequently than a bunch of data and facts. Consumers want to know and understand the company they are interacting with. It adds a certain level of closeness you just don’t get with numbers on a graph. Facts tell,…

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How to Create a Beautifully Engaging Call to Action

Posted by | Blog, Branding, Digital Marketing | No Comments

Content is great, but not worth much if you aren’t encouraging your readers to take a specific action. Content is the vehicle to take your customers from one place to another, but eventually you’ll have to drop them off… what actions do you expect them to take when that time comes?  Your CTA (i.e call to action) should dictate specific direction; it should result in conversions (new customers, newsletter subscribers, brand ambassadors, etc.) We may think our call-to-action is clear but this isn’t always the case. Deliver clarity by providing a specific direction. Here are four ways to create an engaging call-to-action:…

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Brands That Claim Innovation Must Also Commit to Reassuring Customer Concerns

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In today’s business culture, having a brand that adequately embodies your company is crucial. Simply put, your brand is what sets you apart from the crowd. Back in April and May of 2015, Richard Edelman, CEO and President of Edelman, a global PR firm, conducted a study in an attempt to understand how consumers interact with innovative companies. You might think of “innovation” as having a mostly positive connotation but the results of Edelman’s study were quite surprising. In an effort to help us understand the research, Edelman offered the following infographic: Photo via Edelman.com Innovation isn’t a bad thing…

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