How to Integrate Content Marketing into the Buyer’s Journey

| Blog | No Comments

Content creation and marketing can be useful for a variety of reasons: it can help with SEO (search engine optimization) and should provide value to your customers. If ill-managed, content can be nothing but a distraction from your company’s purpose, but when used properly content can speak to your potential customers through every stage of their buying process, resulting in a completed sale or even repeat business. When developing your content strategy, make sure you have an adequate understanding of what the buyer’s journey is so you can direct appropriate content to your customers through each stage. The Content Marketing…

Three Compelling Stories You Need on Your Website

| Blog, Branding | No Comments

How frequently do you make buying decisions based off the data you see on a graph or pie chart? Probably not often. When was the last time you visited a store or restaurant based off the referral of a friend or colleague? Maybe last week. Consumers are encouraged by the stories of other consumers and companies. Stories move us to purchase far more frequently than a bunch of data and facts. Consumers want to know and understand the company they are interacting with. It adds a certain level of closeness you just don’t get with numbers on a graph. Facts tell,…

How to Up Your Social Media Game in 7 Simple Steps

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Is your online marketing strategy overwhelming? It doesn’t have to be. In fact, managing social media for your business can be fun, it just requires a time commitment. So, how do you boost your social media game without threatening to ditch modern technology and move to Alaska?  Here are a 7 things you can do: Be a Good Listener. Your customers just want to know that you care about their experiences and that you’re not just some robot who wants their money. It’s important that you engage with them and take heed when they share their experiences. And a Good…

How to Boost the Value of Your Website With PPC

| Blog, Digital Marketing, Uncategorized | No Comments

PPC (pay-per-click) is one of the most valuable forms of online advertising. With its flexible platform you can choose your budget, target audience and ad design. Your consumers are online so you must have a digital advertising strategy that caters to them at all times. Otherwise, your company is liable to get lost in all the noise. PPC is capable of adding tremendous value to your ecommerce business. Here are some of the ways it does this: Traffic & Revenue. Make sure you are utilizing different revenue streams in the event that one starts underperforming. Don’t just rely on SEO. Organic search…