How to Integrate Content Marketing into the Buyer’s Journey

| Blog | No Comments

Content creation and marketing can be useful for a variety of reasons: it can help with SEO (search engine optimization) and should provide value to your customers. If ill-managed, content can be nothing but a distraction from your company’s purpose, but when used properly content can speak to your potential customers through every stage of their buying process, resulting in a completed sale or even repeat business. When developing your content strategy, make sure you have an adequate understanding of what the buyer’s journey is so you can direct appropriate content to your customers through each stage. The Content Marketing…

What’s Up with Google Calendar?

| Blog, User Experience | No Comments

If you’re like us here at Boss Creative you probably rely on Google Calendar to keep your day running smoothly. You’ve probably already attempted to open up your calendar this morning only to be greeted by a “Server Error” written in 18 different languages. Much to our dismay, the Google Calendar server is, in fact, down at the moment. According to Venture Beat, an online tech magazine, the server’s last outage was back in November of 2015. But don’t panic! We’ve been in contact with Google already this morning and it looks like it will be back up and running…

Three Compelling Stories You Need on Your Website

| Blog, Branding | No Comments

How frequently do you make buying decisions based off the data you see on a graph or pie chart? Probably not often. When was the last time you visited a store or restaurant based off the referral of a friend or colleague? Maybe last week. Consumers are encouraged by the stories of other consumers and companies. Stories move us to purchase far more frequently than a bunch of data and facts. Consumers want to know and understand the company they are interacting with. It adds a certain level of closeness you just don’t get with numbers on a graph. Facts tell,…

How to Up Your Social Media Game in 7 Simple Steps

| Blog, Digital Marketing | No Comments

Is your online marketing strategy overwhelming? It doesn’t have to be. In fact, managing social media for your business can be fun, it just requires a time commitment. So, how do you boost your social media game without threatening to ditch modern technology and move to Alaska?  Here are a 7 things you can do: Be a Good Listener. Your customers just want to know that you care about their experiences and that you’re not just some robot who wants their money. It’s important that you engage with them and take heed when they share their experiences. And a Good…