Transferring an established corporate name into an international brand was a tall order which Boss Creative successfully fulfilled for Texas-based trailer manufacturer, MAXXD (pronounced maxed). Using raw materials and a lot of ingenuity, the creative team elevated the client’s corporate image to reflect its high-caliber products while also producing a highly functional world class website to automate internal processes.
MAXXD, the latest subsidiary of Maxey Trailers Mfg. Inc., originally approached Boss Creative to create a website for the new brand. The parent company had an existing website which only provided basic product information. Prospective buyers had to call or research a dealer in their area to obtain add-on and pricing information. The site displayed all of the models available but it failed to showcase the trailers’ high-quality materials and unique craftsmanship. As such, the Boss Creative marketing team delved into the ordering and manufacturing processes in order to create a new website that would serve as a procurement system for potential clients, dealers and existing clients. “We discovered Maxey had a large manual manufacturing process, ranging from collecting new quotes from customers to acquiring new dealers in North America,” said Peter Beshay, CEO and president of Boss Creative.