Organic SEO or PPC: Which is Best for Business?

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There’s no doubt that Google knows exactly what it’s doing in the online advertising world– they are renowned experts in this field. Google is a great asset for business owners looking to market their products/services online. Yet you may be wondering which online advertising route would be the best strategy for your business?  We’ll look at Google’s top advertising strategies and discuss the pros and cons, beginning with Organic SEO. Organic SEO Organic SEO (i.e search engine optimization) is a tool that allows business owners to use certain keywords, relative to their business, to place higher in Google’s organic search….

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We’re Saying ‘Goodbye’ to The Traditional Business Card

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In this day and age, nothing seems to stay the same for long. We live in a culture that is fueled by innovation and progress and we are always coming up with ingenious ways to shift the status quo. That’s what MOO, a start-up based out of London, England, is doing for the business card industry. The business card has been fundamentally the same for hundreds of years; in fact, the “business card” was first introduced in 17th century England as a calling card for reputable aristocrats. Additionally, it was used as a tool to announce the arrival of high…

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7 Digital Marketing Ingredients You Won’t Be Able To Ignore This Year

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One of the wonderful, and sometimes frightening, aspects of technology is it is always changing and improving. This is great news for your business because with improved technology comes even more effective ways to market your business online. The internet has changed so much of how we interact with customers, promote products, advertise, and share content. Similarly, there are certain “ingredients” of digital marketing that you need to be taking full advantage of this year. Start creating content on more than just your blog. Everyone has a blog nowadays; set your business apart by researching and implementing other forms of…

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Local T-Shirt Company ‘San Antonio Battles Everybody’ Is Taking a Bold Stand Against Bullying

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Inspired by a sense of community, San Antonio Battles Everybody, a client of ours, changed the design of their t-shirts to read “San Antonio Battles Bullying”. The wording of the shirt was influenced by David Molak’s tragic death in January of this year after being bullied by others at Alamo Heights high school. Show your support for the anti-bullying movement by purchasing the ‘Zero Tolerance’ T-Shirt from San Antonio Battles Everybody today. A portion of the sales will be donated to the David Molak Foundation. To read the full article click here.

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A Few Things Entrepreneurs Can Learn From Successful Ecommerce Brands

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No matter the industry, ecommerce plays a large role that will only continue to grow. After all, where would we be if we couldn’t shop online? Probably at the mall!  Muddling through crowds of people and dreading every minute of it. Sure, from a consumer standpoint ecommerce (i.e electronic commerce) is the greatest thing since sliced bread, but it looks a little different from a business owner’s perspective. First and foremost, there are so many online businesses out there vying for your attention and if they can’t get your attention it will end up costing them money. Especially if their…

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Brands That Claim Innovation Must Also Commit to Reassuring Customer Concerns

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In today’s business culture, having a brand that adequately embodies your company is crucial. Simply put, your brand is what sets you apart from the crowd. Back in April and May of 2015, Richard Edelman, CEO and President of Edelman, a global PR firm, conducted a study in an attempt to understand how consumers interact with innovative companies. You might think of “innovation” as having a mostly positive connotation but the results of Edelman’s study were quite surprising. In an effort to help us understand the research, Edelman offered the following infographic: Photo via Edelman.com Innovation isn’t a bad thing…

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Boss Creative helps SA Youth Chorale make its presence online

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  With the emergence of arts and entertainment in San Antonio, Boss Creative was instrumental in launching a website for one of the community’s newest performance groups, San Antonio Youth Chorale. In an effort to help this Christ-centered, multi-cultural, student choir establish its online presence, Boss Creative developed a dynamic, mobile website www.sayouthchorale.org that serves as the organization’s connection to the community at large. Knowing how music empowers the mind, body and soul, it was natural for Boss Creative to accept the task of creating a unique website that would strikes a chord with adolescents and their parents. Peter Beshay,…

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930 AM radio hosts The Boss Show

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  On May 2, The List, a radio show hosted by David and Brian Birdy, was affectionately deemed This Is Boss because its featured guest, Peter Beshay, CEO and president of Boss Creative was invited to talk about all things boss in the field of marketing and website development. This being Beshay’s first time on 930 AM radio, he shared his expertise regarding today’s trends and best practices. In the field of digital marketing, the topic that resonates with professionals and company owners is websites; their look, their function and most importantly, their ability to relay a company’s key selling…

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BOSS CREATIVE REBRANDS ROYALL MATTHIESSEN TO RULE RENTAL AND SUPPLY INDUSTRY

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  Transferring a local family label into a national corporate brand is the work order Boss Creative fulfilled for Royall-Matthiessen, a contracting equipment and supplies company. Based in San Antonio for the last 63 years, the private business was in need of an online renovation, and Boss Creative built an attractive, responsive and effective website, helping the rental and supply company to revitalize its digital presence. Since Royall-Matthiessen previous website was outdated, it implied the company was a small and potentially inactive business. The unstylish website design instantly diminishing the trust of online visitors who are used to robust and…

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Boss Creative Tailor Fits a brand for DA White

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  [SAN ANTONIO]­ Tailoring a brand for a highend custom clothier company is the challenge that Boss Creative confronted when attempting to design a new website and a logo that measured up to DA White’s specifications. The creative team improved the clothier company’s brand in a way that portrayed their company with professionalism and credibility. The creative team added value to the project by designing a website that would attract a large population of sophisticated online shoppers interested in purchasing from an exclusive brand of menswear. Dartrice White, CEO and owner of DA White, initially approached Boss Creative to obtain…

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