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Stop throwing money to the wind
Let's start with a little background
When you are looking for ways to reach people that use search engines, you must make sure to review your search engine optimization (SEO). One way that this pays off for you is to review products like pay per click. Pay Per Click (PPC) is an internet advertising model used on websites, in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system.
What does this mean to you?
Well the long and short of it is that most programs only offer a limited resource to you. Meaning that they offer you the ability to see how many impressions and how many click throughs that you get with certain key words or ads. All this information is tracked along with the money that you are being charged for these results. You must then wade through all of this information to find out what is working and how to turn these clicks into actual dollars, which can lead to profits. Then and only then can you find a way to get a better return on investment. You will no longer be throwing money to the wind.
Enter the world of Targeted PPC
Targeted PPC is an internet advertising model used on websites, but this system learns to search for key items such as emails sent and phone calls made from the information that was found online. This information is then tracked to allocate funds to the ads, keywords and content generating the most response. For example, if you are paying for certain words and they are on a PPC program, then you are paying for each word clicked each and every time. You do not have a choice, you must pay for everything, as there is a fee associated with each word. But what if the system would learn to allocate money to the areas that were creating the emails and phone calls? Then you would be only paying for what are generating phone calls and emails creating hot leads for your business.
Here are some key components:
- You are not buying impressions or click throughs you are buying leads
- You create a more targeted approach, which yields the best results
- You gather key information about potential and existing clients
You are not buying impressions or click throughs you are buying leads
This system learns the behavior of the people that are interested in your product or service. As people contact you, this information is updated and changes each and every time someone accesses the information. Targeted PPC does not depend on the number of impressions and click throughs, the allocation is determined by the actions that occurs after the information is viewed.
You create a more targeted approach, which yields the best results
Because the system updates automatically for you, each time a targeted click through occurs, you obtain vital targeted information. The system keeps learning and increasing the capital to the areas that are working, because only the ones that are working will be the ones that you use. All others fall to the wayside, creating the best return on investment. These are pure targeted leads for you to use and there is no better way to lead to increased profits.
You gather key information about potential and existing clients
One of the best ways to review this information is to gather information from caller id and even record the phone calls that come directly from your online campaign. You can do this by creating a vanity line and record what people are saying to find out what they are looking for when they call in. You can even ask them about how they found out about your products and services. Think of this as more of a sniper approach then the shotgun approach as in most marketing programs. You are looking only for what works, directed solely to your target market. Your result will be the best return on investment that you have ever seen.
What is the end result?
When companies are able to determine their initial investment and how that will look on their P&Ls, that changes the way that they invest in online marketing. If you look at this scenario, you can see that as long as these leads can be converted into actual dollars, an investment and profit can be clearly determined. For example, if online leads generate $18,000 in gross profits from an investment of only $2,500 that yields over $8,000 in net profits, then your online marketing is more than paying for itself. It all comes down to the bottom line, return on investment vs. money thrown in the wind. Everyone wants the best return on investment.
Want to learn more about Targeted PPC systems? Contact Boss Creative today.