Organizing functionality and web text content into a structure that people are able to navigate intuitively doesn’t happen by chance. Businesses must recognize the importance of information architecture or else they run the risk of creating content and functionality that no one can ever find.
Also known as 'IA' or content architecture, information architecture is the term used to describe the structure of a system - the way information is grouped, the navigation methods and terminology used within the web or mobile application. Proper information architecture helps create an excellent user experience or navigational flow. It helps users access RELEVANT information quickly, without getting lost or frustrated.
Various methods are used to capture and define an information architecture. Some of the most common methods are:
- Site maps
- Organized Navigation Outlines
- Page templates
With our refined process and proven approach, BOSS Creative will provide you with the best content structure that will prove the most effective for your business and your customers.