Also known as traditional or conventional marketing, Offline Marketing is the opposite of online marketing. It is the traditional methods of marketing such as Television, Newspaper, Magazine Adverts, Posters, Business Brochures, Flyers & Sales Kits. Even online businesses can benefit from offline marketing and often do utilize both strategies
Nearly 40% of online searchers make a purchase after being influenced by an offline channel. Further more, recent studies asked users what prompted them to search online for a particular company, product, service or slogan. The results were:
- Television advertisement: 44%
- Word of Mouth: 41%
- Magazine/Newspaper Advertisement: 35%
- Radio: 23%
- Billboard: 13%
These figures provide a signpost to digital marketers and show the importance of knowing the strengths and compatibilities of each option.. Offline marketing needs to be considered as part of any successful marketing strategy.
BOSS Creative utilizes the full breadth of our expertise and creative conceptualization skills to develop the offline marketing tools that will predominantly maximize your customer reach.