While 2016 is already introducing even more technological advancements, some small business owners are still stuck in the past. They do not have a viable website or landing page in the online sphere. This can prove to be quite problematic considering the world is going digital and consumers are choosing to shop online instead of their brick-and-mortar components. So, what are some of the reasons business owners are choosing the “opt-out” option when it comes to their website? And how can we change this dynamic? Check out the following graph from Clutch, a B2B research firm based out of Washington D.C. . .
It may be startling to realize that just over half of small business owners currently have a website, and only 17% plan on getting a website in the next year. In order to keep up with the constant influx of online traffic from consumers choosing to shop online rather than in the store, it is vital that business owners begin adopting some sort of online presence.
At the very least, it is important that consumers have some sort of landing page to provide information and give a call to action. Why is this important? Most often, people will go straight to the internet when they are looking for a specific product/service or are searching for more information (phone number, locations, store hours, etc.) Websites are necessary to establish legitimacy and provide value to your customers. If you aren’t there when they’re looking, they’ll find something else.
According to the chart, there are many reasons why business owners are ‘skipping out’ on creating an online presence; most claim that having a website isn’t relevant to their particular industry, while others refrain because of cost-associated reasons. This accounts for over 60% of the reasons why business owners are choosing not to create websites.
Having an online presence is relevant to almost every industry because everyone is online. This is where they go to find information about your business. Having a website, landing page or maybe just a Google ad is what makes you relevant.
Cost shouldn’t be a huge issue but it accounts for a whopping 30% of the reasoning for business owners choosing not to have a website. Fortunately, there are tons of low cost options. Maybe an elaborate website isn’t in the budget right now, but you should at least be putting your business on the map.
Whether you are an eCommerce business or a non-profit, customers need someplace to go when they need information or want to make a purchase.
Are you a small business currently without a website? We’d love to discuss strategies with you! Contact us here.
To read more about this topic, click over to It’s 2016, But Nearly Half of U.S Small Businesses Still Don’t Have a Website via Entrepreneur.
You can find additional information and research conducted by Clutch here.