It’s official: Twitter is 10 years old. And in honor of this triumphant social exploit, Twitter made some changes to its feed.
Up until this point, Twitter has been all about posting in real-time. It’s accomplished this by sharing the most recent content first. For social marketers, the challenge has been posting the right content at the right time.
Now, Twitter will function in a way that is comparable to Facebook. This means that it will show relevant and popular content first, regardless of when it’s posted. The goal is to make Twitter’s feed more interesting and significant.
However, marketers and business owners will have to shift their focus to the promotion of paid and organic content. Why is this a good thing? It’s less about ‘luck’ or ‘chance’ and more about strategic promotion. Businesses can publicize their content in front of their target demographic. The challenge? Fighting for paid or organic placement in front of that same demographic.
Business owners must be willing to pay for placement, while also working hard to produce content with appeal.
Are you an amateur or avid Twitter user? Tell us what you think about the new algorithmic feed!
For more info on Twitter’s big change, click over to What Does Twitter’s Algorithmic Feed Mean for Social Marketing? Via Fortune